Alize Luxury Oil
Understanding the ethos of LuxuryInOil lies in grasping the fact that its brand story has never been about being the loudest voice in a crowded marketplace. Instead, it is a story that will wash over you with an inexpressible sense of tranquillity, one that captures a mood and a sense of being at peace with oneself rather than chanting blindly from a buzzword-laden marketing playbook.
Alizay decided to introduce only two products for hair care to begin with - “Why should someone who doesn’t have the emotional bandwidth to commit to a 10-step routine not have the benefits of that? With our products, I want people to feel like they are indulging themselves and luxuriating while still getting the results of using multiple products.”
Understanding the ethos of LuxuryInOil lies in grasping the fact that its brand story has never been about being the loudest voice in a crowded marketplace. Instead, it is a story that will wash over you with an inexpressible sense of tranquillity, one that captures a mood and a sense of being at peace with oneself rather than chanting blindly from a buzzword-laden marketing playbook.
Alizay decided to introduce only two products for hair care to begin with - “Why should someone who doesn’t have the emotional bandwidth to commit to a 10-step routine not have the benefits of that? With our products, I want people to feel like they are indulging themselves and luxuriating while still getting the results of using multiple products.”
